The show premiered on E! on October 14, 2007, and has since then been the highest-rated series on Sunday nights among women aged 18 to 34. Its November 4 telecast averaged a 1.06 rating among adults and a 1.7 among women 18 to 34, according to Nielsen Media Research. The network also said that Keeping Up With the Kardashians has reached over 13 million total viewers in its first month on air.